Do you remember when companies would take out full-page ads in gaming magazines to wish their patrons a Merry Christmas? No, me neither. Yet that’s just what Ral Partha did in Dragon Magazine #56 (December 1981). How can you not feel more full of holiday spirit after reading that? I know, how about looking at it, too!
Epyx knew the value of a good color advertisement in a gaming magazine, but also the value of cross-promotion. They were one of the few gaming companies who recognized the synergy between players of Dungeon & Dragons RPGs and video games, and spent some of their advertising budget accordingly, with full-color pages in Dragon Magazine. This particular advertisement comes from the September, 1982 issue, and it features the classic Crush, Crumble & Chomp! video game. Note that not a single game screen is shown, and the ad copy runs thick with hyperbole. Such was the norm in the glorious gaming days of yore. As always, click on the image to see an enlarged version, and enjoy the trip into yesteryear!